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Over the past year we’ve seen major shifts in how things are done – including marketing!
The pandemic turned the world topsy-turvey and we scrambled to find new or adapted ways of doing just about everything.
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Is your body language contradicting what you're saying? Are your actions or behaviors undermining your words?
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If the answer is "I don't have one," or "Meh, it's okay," or "Huh?" It's time to put your communication strategy together.
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It can feel impossible to keep up with the financial news – from television to print to online to podcasts – news sources are churning out information at rapid rates on the constantly changing market.
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If you’ve never played the piano would you expect to sit down and play like Mozart? Probably not, so why would you expect to give a spectacular media interview without a little practice?
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Unless they’re living under a rock, most investors have heard about ETFs.
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Telling people your story seems simple enough-but is it? Do you know your story? Do the other members of your firm? Do you all tell the same story?
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ESG funds, once thought to be a “passing fad,” continue to grow rapidly capturing more than half the new net money from investors in 2020.
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Alexandria, Virginia – March 4, 2021: SunStar Strategic celebrates the 20th anniversaries of two of the firm’s partners, Melissa Murphy, EVP and Bob Tebeleff, VP.
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The notion that wire service interviews are a waste of time is a common misperception.
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Bob Tebeleff joined SunStar in 2001 as an account executive. Today he is a partner and Vice President. We took a few minutes to talk with Bob about the industry and changes he's seen during the last 20 years.
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The pandemic resulted in a shift online-for practically everything. Millions shifted to work from home and many companies offering in-person products and services shifted to online models.
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Gearing up for your next media interview? It's important to remember that everyone is going in with an agenda - even the reporter lined up to conduct the interview.
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Melissa Murphy joined SunStar in 2001 as an account executive. For many years, she has been a partner in the firm and was promoted to Executive Vice President in 2018, leading the SunStar Client Excellence program at the heart of the firm’s service offerings. We took a few minutes to reminisce with Melissa on her experiences of her two decades in public relations.