When the market is particularly volatile and feels fraught with uncertainty investors get nervous. 

Do you have a communication strategy? 

When the market churns, investors very often turn to their financial advisor for guidance and even reassurance. Is your firm prepared? It’s a good idea to have a communication plan at the ready that advisors can quickly turn to when needed.  

Assets have been flowing steadily into ESG funds and are on target to hit $41 trillion by year end.

Are funds claiming to be ESG funds really observing EGS factors? Concerns are growing that many may be “greenwashing,” in that while they’re claiming their products are environmentally and socially conscious they really are not.

Marketing strategies have often consisted of companies creating their materials and sending them out into the world – essentially a variation of “throw it against the wall to see if it sticks.”

Over time, marketing efforts were finessed and became more directed. Sales personas were developed, funnels created, and prospects were channeled through.

If you’ve recently signed up for your first PR campaign and you’re not sure what to expect - it’s a good idea to set expectations for all involved.

According to the US SIF, total US-domiciled assets under management (AUM) using sustainable investing strategies grew from $12 trillion at the start of 2018 to $17.1 trillion at the start of 2020, an increase of 42 percent (SustainFi).

March was another month of inflation growth – and some have feared a negative response.

Marketers wonder – is email dead?

Nope.

Alexandria, Virginia – March 24, 2022: SunStar Strategic is pleased to announce it has promoted Hibre Teklemariam, a partner in the firm, to executive vice president.

Not sure if PR is right for you? 

SunStar Strategic's EVP, Hibre Teklemariam, shares her best advice for effective PR.

Kathryn Morrison, president and CEO of SunStar Strategic, authored an article featured on MF Wire. Kerri Fronczak, AVP Creative & Digital, co-authored.

Growing your practice is tough – particularly for small firms. It’s unlikely there is an unlimited marketing budget, and very often the key players are wearing multiple hats.

Media interviews aren't granted to everyone. Hard work goes into securing an interview - when you get one, make the most of it!