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22
Feb
Feb
It's An Interview - Not An Interrogation
Gearing up for your next media interview? It's important to remember that…
16
Feb
Feb
20 YEARS: SUNSTAR CELEBRATES MELISSA MURPHY, EVP + PARTNER
Melissa Murphy joined SunStar in 2001 as an account executive. For many…
28
Jan
Jan
Looking The Part – Dressing For Your Media Interview
Does it really matter what you wear to a media interview? Yes,…
27
Jan
Jan
Putting Your PR Dollars To Work
Money is tight and times are strange. Some folks question if now…
30
Nov
Nov
PR In The Time Of Coronavirus
"A robust PR push is more important than ever," SunStar's Melissa Murphy…
11
Nov
Nov
You Don't Need Media Training...Or Do You?
Even though many are still working from home, portfolio managers are busier…
31
Aug
Aug
Case Study: Sparrow Growth Fund
Sparrow Capital Management adds $5 million in new fund assets after only…
21
Aug
Aug
Pro Tip: The Mic Is Always Hot
Whether you are waiting for a media interview to begin or even…
17
Aug
Aug
Media Training - Never Hurts to Have a Refresher
I participated in media training - why do I need it again? …
07
Jul
Jul
Pros & Cons Of PR
Have you considered launching a PR program but you’re wondering “is this…
30
Jun
Jun
Presentation Matters
If you're sitting down for a media interview-weather you're back in your…
19
Jun
Jun
How To Secure An Interview With The National Press
These days, everyone’s looking to catch the media’s attention. Knowing the right…
05
Jun
Jun
Top Tips To Get Through A Difficult Interview
Preparing to manage the unexpected can keep an interview from going "off…
28
May
May
29
Apr
Apr
PR: There's No Time Like The Present
Are you waiting for things to “return to normal” before kicking off…
21
Apr
Apr
Top Communication Tips From Dr. Fauci
Dr. Anthony Fauci, director of the National Institute of Allergy & Infectious…
17
Apr
Apr
15 Ways To Be More Mindful When Communicating
Now that nearly all Americans are working from home, focus on how…
07
Apr
Apr
A Whole New World – Meetings & Media Interviews From Home
97% of the U.S. is in lockdown mode. Americans are finding themselves in…
23
Mar
Mar
The Impact Of COVID-19 On News Media Consumption
In these unprecedented times, more and more people are flocking to various…
20
Mar
Mar
Social Distancing? No Problem
How SunStar Strategic, a leading financial public relations firm turns to digital…
13
Mar
Mar
Freaky Friday: 13 Fun Facts About Friday The 13th
It's the first Friday the 13th of 2020! When it comes to…
11
Mar
Mar
Talking with the Media in Tough Times
Hibre Teklemariam, VP and Partner, shares insights and PR tips to help…
24
Feb
Feb
Media Interview Preparation: Go Back To The ABCs
Media interviews can be nerve-wracking. Don't stress! Go back to the basics…
07
Feb
Feb
11 Tips To Turn Customer Referrals Into Customer Advocates
Referrals are the lifeline of growing any successful business. But how can…
29
Jan
Jan
Demystifying PR From The Inside Out
Popular wisdom says that the best way to spread the word about…
31
Dec
Dec
24
Dec
Dec
What's YOUR Favorite Holiday Tradition?
The holiday season is here! For many, that means lots of gatherings,…
09
Dec
Dec
2019 Annual Hennessy Press Luncheon
On November 20, 2019, Hennessy Funds hosted its 12th annual market outlook…
05
Dec
Dec
Did Schwab’s 2019 Conference Have IMPACT?
SunStar's Melissa Murphy attended the 2019 Schwab IMPACT conference held in San…
07
Nov
Nov
30
Oct
Oct
Media Interview Got You Spooked?
Don’t fret – a little preparation (and the right tools) goes a…
21
Oct
Oct
16
Oct
Oct
Nationals Take The Pennant!
For the first time since the Senators in 1933, a Washington team…
08
Oct
Oct
Use A Message Map To Stay On Point
Maps can be used for more than just driving directions!
02
Oct
Oct
Media Interviews Shouldn't Feel Like An Interrogation
Everybody has an agenda - even that reporter lined up to conduct…
06
Sep
Sep
Keep Calm And Make A Communication Strategy
Do you have a communication strategy? Have you ever left a meeting…
18
Jul
Jul
Practice Makes Perfect – Even When It Comes To Interviewing!
If you’ve never played the piano would you expect to sit down…