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22
Feb
It's An Interview - Not An Interrogation
Gearing up for your next media interview? It's important to remember that…
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16
Feb
20 YEARS: SUNSTAR CELEBRATES MELISSA MURPHY, EVP + PARTNER
Melissa Murphy joined SunStar in 2001 as an account executive. For many…
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28
Jan
Looking The Part – Dressing For Your Media Interview
Does it really matter what you wear to a media interview? Yes,…
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27
Jan
Putting Your PR Dollars To Work
Money is tight and times are strange. Some folks question if now…
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30
Nov
PR In The Time Of Coronavirus
"A robust PR push is more important than ever," SunStar's Melissa Murphy…
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11
Nov
You Don't Need Media Training...Or Do You?
Even though many are still working from home, portfolio managers are busier…
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31
Aug
Case Study: Sparrow Growth Fund
Sparrow Capital Management adds $5 million in new fund assets after only…
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21
Aug
Pro Tip: The Mic Is Always Hot
Whether you are waiting for a media interview to begin or even…
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17
Aug
Media Training - Never Hurts to Have a Refresher
I participated in media training - why do I need it again? …
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07
Jul
Pros & Cons Of PR
Have you considered launching a PR program but you’re wondering “is this…
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30
Jun
Presentation Matters
If you're sitting down for a media interview-weather you're back in your…
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19
Jun
How To Secure An Interview With The National Press
These days, everyone’s looking to catch the media’s attention. Knowing the right…
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05
Jun
Top Tips To Get Through A Difficult Interview
Preparing to manage the unexpected can keep an interview from going "off…
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28
May
Who Are You?
It’s a simple question right? Are you prepared to answer it?
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29
Apr
PR: There's No Time Like The Present
Are you waiting for things to “return to normal” before kicking off…
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21
Apr
Top Communication Tips From Dr. Fauci
Dr. Anthony Fauci, director of the National Institute of Allergy & Infectious…
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17
Apr
15 Ways To Be More Mindful When Communicating
Now that nearly all Americans are working from home, focus on how…
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07
Apr
A Whole New World – Meetings & Media Interviews From Home
97% of the U.S. is in lockdown mode. Americans are finding themselves in…
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23
Mar
The Impact Of COVID-19 On News Media Consumption
In these unprecedented times, more and more people are flocking to various…
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20
Mar
Social Distancing? No Problem
How SunStar Strategic, a leading financial public relations firm turns to digital…
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13
Mar
Freaky Friday: 13 Fun Facts About Friday The 13th
It's the first Friday the 13th of 2020! When it comes to…
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11
Mar
Talking with the Media in Tough Times
Hibre Teklemariam, VP and Partner, shares insights and PR tips to help…
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24
Feb
Media Interview Preparation: Go Back To The ABCs
Media interviews can be nerve-wracking. Don't stress! Go back to the basics…
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07
Feb
11 Tips To Turn Customer Referrals Into Customer Advocates
Referrals are the lifeline of growing any successful business. But how can…
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29
Jan
Demystifying PR From The Inside Out
Popular wisdom says that the best way to spread the word about…
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31
Dec
Happy New Year!
Whether you're sad to see 2019 end or anxious to see 2020…
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24
Dec
What's YOUR Favorite Holiday Tradition?
The holiday season is here! For many, that means lots of gatherings,…
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09
Dec
2019 Annual Hennessy Press Luncheon
On November 20, 2019, Hennessy Funds hosted its 12th annual market outlook…
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05
Dec
Did Schwab’s 2019 Conference Have IMPACT?
SunStar's Melissa Murphy attended the 2019 Schwab IMPACT conference held in San…
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07
Nov
Is Compliance Black And White?
Or can you color inside the lines?
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30
Oct
Media Interview Got You Spooked?
Don’t fret – a little preparation (and the right tools) goes a…
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21
Oct
Don't Be The Best Kept Secret
Are you the best firm no one has ever heard of?
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16
Oct
Nationals Take The Pennant!
For the first time since the Senators in 1933, a Washington team…
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08
Oct
Use A Message Map To Stay On Point
Maps can be used for more than just driving directions!
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02
Oct
Media Interviews Shouldn't Feel Like An Interrogation
Everybody has an agenda - even that reporter lined up to conduct…
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06
Sep
Keep Calm And Make A Communication Strategy
Do you have a communication strategy? Have you ever left a meeting…
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18
Jul
Practice Makes Perfect – Even When It Comes To Interviewing!
If you’ve never played the piano would you expect to sit down…
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More...
Pro Tips To Launching Your Next PR Campaign
Looking For A New Career In Financial PR?
Dress For Success – Prepping For Your Next Media Interview
Ready To Be In The National Press?
3 Quick Tips To Ace Your Next Media Interview
What Is PR?
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