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Media coverage is more than just a one-time opportunity – a fleeting moment in the spotlight. It’s a valuable is a valuable third-party endorsement that can help build credibility and trust.
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A well-executed public relations (PR) strategy is essential for asset managers and financial advisors aiming to enhance their firm's visibility and credibility. Understanding the advantages and limitations of PR can help in crafting a strategy that aligns with your business objectives.
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The number of mutual funds globally increased from approximately 66,400 in 2009 to approximately 140,000 in 2023.
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In the world of financial services, the old adage "You can’t unring a bell" rings especially true when it comes to media interviews. Your words carry weight—potentially impacting your firm’s credibility, regulatory standing, and marketing opportunities.
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Do you consider yourself to be a good communicator? Perhaps you think you're able to get your point across by enunciating and speaking clearly to your audience. But, what about listening?
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The short answer – YES. In the evolving landscape of financial services, mutual fund firms face a unique set of challenges and opportunities.
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Brainstorming is often a crucial part of any PR and marketing plan, but it can hit roadblocks.
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In today's fast-paced financial landscape, establishing a robust public relations (PR) and marketing strategy is essential for financial services companies to thrive and grow.
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Body language is a powerful tool that can help you communicate effectively and convey your message without saying a word.
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At SunStar Strategic, we pride ourselves on being seasoned experts in financial PR, specializing in elevating the presence of mutual funds, ETFs, and wealth managers through our strategic public relations campaigns and innovative marketing initiatives.
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Are you saying what you think you're saying? Beware your non-verbal communication.
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On November 30, 2022, Hennessy Funds hosted its 15th annual market outlook press briefing for the media.
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You've scored an fantastic opportunity for a media interview. Now what? Don't get spooked - get ready! Preparation is key - see how a public relations professional can help.