Since their start in in the 1990s, ETFs have grown in leaps and bounds.

On July 20, and 21, SunStar Strategic, a public relations firm focused on asset management firms, will offer its annual fund conference on how mutual funds and ETFs can attract assets.

Noah Hamman, founder & CEO of AdvisorShares, joins Terry Nilsen, president  & COO, Hennessy Advisors, Inc., in a conversation on strategies that work for marketing ETFs and mutual funds. 

Hibre Teklemariam, VP and Partner, SunStar Strategic, joins Discovery Data for  "The Data Possible Podcast."

Have you ever scored a terrific story about your fund in the media only to find out that your compliance team won’t allow you to reprint it or post it to your website?

Marketing is a hurdle that all businesses face. The question is, how do they overcome it? Read on to find out. 

Got a print interview or TV segment coming up? We can help you communicate confidently and effectively.

Learn about the Surge in ETFs, Real Marketing that Works, Media Opportunities for Fund Managers and What Advisors Really Want.

The Conference is complimentary this year. Join us for two days, two panels each day, including time for Q&A. These Zoom events take place on July 20 & 21 from 2 - 3:30 ET. Come away with actionable ideas to grow your fund business. SunStar's annual fund conference is known as "one of the best conferences for small and mid-sized fund companies."

Panelists include ETF experts, fund marketers, financial journalists and financial advisors. Check out the full agenda and REGISTER here. 

Sponsored by Cohen & Co. and Foreside

Summer is almost upon us, which means more outdoor activities like going to the beach and swimming. It's almost impossible to sit in the sand without building something - whether it's just a mound of sand or an elaborate castle. If you were going to build a sandcastle, you would likely employ the same strategies to build a sandcastle that you would to grow a mutual fund.

There is never a bad time to design and commit to a PR plan. Good intentions quickly fade as day-to-day responsibilities consume our time.

PR and marketing are similar to a jigsaw puzzle: no one piece will make it whole.

Do you remember comedian George Carlin's infamous list of words that couldn't be uttered on TV?

We asked a sampling of mutual fund public relations and marketing professionals what words or phrases they absolutely dread hearing a portfolio manager utter and why. We’re sharing their input and comments anonymously so as to protect the guilty.