PR and marketing are similar to a jigsaw puzzle: no one piece will make it whole.

Do you remember comedian George Carlin's infamous list of words that couldn't be uttered on TV?

We asked a sampling of mutual fund public relations and marketing professionals what words or phrases they absolutely dread hearing a portfolio manager utter and why. We’re sharing their input and comments anonymously so as to protect the guilty.

Planning, reviewing, and executing are all important steps in the public relations process.

“Time and money are tight and the budget is stretched thin.”

Adding Public Relations right now might not seem like the best idea. Yes, it is an added cost and it will require additional time, but the investment is worth it. In the long run PR can become an invaluable tool in building your brand because it allows you to:

Don't just send an email to send an email. Doing your research before you email can save you time and money AND help you keep them interested!

Have you ever wondered how CNBC or Fox Business selects the fund managers they interview? Or how Barron's features a little-known fund, but you've been around twice as long?  

SAVE THE DATE: Join your fund industry peers for our virtual conference. 

Zoom is both a blessing and a curse. When the pandemic hit, Zoom and other video conferencing providers, saved the day.

For asset managers social media may seem to be more trouble than it’s worth.

We live in a digital society that is now even more so thanks to the pandemic.

Referrals are the lifeline of growing any successful business. But how can you take those referrals to the next level?

Over the past year we’ve seen major shifts in how things are done – including marketing!

The pandemic turned the world topsy-turvey and we scrambled to find new or adapted ways of doing just about everything.

Is your body language contradicting what you're saying? Are your actions or behaviors undermining your words?