Many wonder if digital marketing is really necessary. Aren’t traditional marketing methods “good enough?”

Non-traditional closed-end interval and tender offer funds constitute an important segment of the investment industry.

If flows continue their current trend, that answer would be yes.

You've invested both time and money in your PR program. Of course you want to be sure you're getting your money's worth. But, how can you tell?

SunStar's Virtual Conference, Catch the Wave - and Build Your Business, kicked off yesterday with its ETF panel. MFWire's Neil Anderson covered the ETF panel in a recent article.

Since their start in in the 1990s, ETFs have grown in leaps and bounds.

On July 20, and 21, SunStar Strategic, a public relations firm focused on asset management firms, will offer its annual fund conference on how mutual funds and ETFs can attract assets.

Noah Hamman, founder & CEO of AdvisorShares, joins Terry Nilsen, president  & COO, Hennessy Advisors, Inc., in a conversation on strategies that work for marketing ETFs and mutual funds. 

Hibre Teklemariam, VP and Partner, SunStar Strategic, joins Discovery Data for  "The Data Possible Podcast."

Have you ever scored a terrific story about your fund in the media only to find out that your compliance team won’t allow you to reprint it or post it to your website?

Marketing is a hurdle that all businesses face. The question is, how do they overcome it? Read on to find out. 

Got a print interview or TV segment coming up? We can help you communicate confidently and effectively.