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06
May

Overcoming Zoom Fatigue

Zoom is both a blessing and a curse. When the pandemic hit,…
29
Apr

Social Media 101: The Asset Manager Edition

For asset managers social media may seem to be more trouble than…
23
Apr

Break Through The Digital Chatter To Reach Your Audience

Over the past year we’ve seen major shifts in how things are…
17
Mar

Marketing Strategy 101: Start With Your Story

Telling people your story seems simple enough-but is it? Do you know…
25
Feb

8 Steps To A Laser Focused Marketing Plan

The pandemic resulted in a shift online-for practically everything. Millions shifted to…
11
Feb

3 Tips To Kick Off A Killer Marketing Plan

Marketing - with a solid marketing plan - is crucial for any…
08
Feb

Communication Strategies From Bill And Melinda Gates

Every year the Gates Foundation letter, from Bill and Melinda Gates, is…
03
Feb

Life Hack: Create More Content With Less Effort

There never seem to be enough hours in a day. There is…
20
Jan

Inauguration Fun Facts

Today, January 20, 2021, Joe Biden will be sworn in as the…
15
Jan

Timing Is Everything (For Social Media)

More and more individuals and companies are turning to social media to…
14
Jan

Social Media Tips For Smaller Businesses

During 2020, what some call “the year we stayed home,” social media…
05
Jan

2021 Predictions - What To Expect

After a year like 2020 where the twists and turns were colossal,…
31
Dec

Goodbye 2020

As one year ends and another begins it is common for people…
30
Dec

SEC Updates Marketing Rule – What Does It Mean For Advsiors?

Earlier this week the Securities and Exchange Commission (SEC) announced a new…
24
Dec

Sweet But Twisted - Fun Facts About Candy Canes

Starting around late November – early December candy canes pop up everywhere.…
24
Dec

Happy Holidays

In one way or another, it's been a tough year for each of…
23
Dec

Zooming Through The Holidays

Being unable to get together in person can't stop the SunStar team…
21
Dec

The Longest Day

Winter solstice for the Northern Hemisphere is today Monday, December 21, 2020,…
15
Dec

Advisor Communication Is Not One-Size-Fits-All

Blensley Point-du-Jour, Vice President, Marketing Services at Discovery Data, shared his insights…
07
Dec

Think You're Different? Prove It.

Your firm is a dime a dozen. You’re just like everybody else…
26
Nov

Giving Thanks In 2020

2020 has been the most unusual year many Americans have lived through,…
25
Nov

"Thanks" "Giving" in a time of Pandemic

Our Thanksgiving holiday is a celebration of two profound words, “Thanks” and…
23
Nov

How Can You Build Your Brand With Social Media?

At SunStar’s Virtual Small Funds Conference, Strategies to Engage Advisors & Attract…
19
Nov

Can A Good Website Grow Your Business?

The short answer is “yes.” SunStar’s Hibre Teklemariam discussed the critical role…
04
Nov

Top 3 Reasons You Should Consider A Social Media Strategy

Many asset managers are wary of social media. The time commitment and…
30
Oct

Ghosts, Ghouls and Goblins

The celebration of Halloween dates back to pagan times, and today is…
26
Oct

Asset Managers: Do You Have The Right Tools For The Current Environment?

When the pandemic arrived, the world came to a screeching halt. Across…
07
Oct

13 Characteristics Of Influential People

We have all been influenced by others during our life’s journey. The…
23
Sep

Fund Company’s Annual CIO Roundtable Goes Virtual

Hennessy Advisors, long-time SunStar Strategic client, typically holds a mid-year, in-person CIO Roundtable…
17
Sep

How To Build The Best Mutual Fund Website

We don’t usually brag, but, according to the Web Marketing Association, SunStar…
01
Sep

Labor Day: Celebrating American Workers

To some it is bittersweet signifying the end of summer. While others…
25
Aug

Zoom Messed Up - Can They Be Forgiven?

Zoom, the video conferencing platform that millions of Americans rely on every…
24
Aug

Socially Distanced Birthday Party? No Problem!

We couldn't let the birthday of SunStar CFO and Director of Operations,…
20
Aug

SunStar's Artist In Residence

SunStar's Creative Services Director lives a double life.
13
Aug

SlideShare Finds A New Home

Scribd announces SlideShare acquisition.
12
Aug

Email Etiquette In A Global Pandemic

Most workers have standard email greetings and closings – have you changed…
10
Aug

How Has The Pandemic Impacted Brand Preference?

A recent study shows that nearly 50% of consumers have changed their…
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