Out with the old, in with the new!

Yes, Virginia, there is a Santa Claus - rally!

Last week the U.S. Labor Department finalized a new rule, “Prudence and Loyalty In Selecting Plan Investments and Exercising Shareholder Rights.”

On November 30, 2022, Hennessy Funds hosted its 15^th annual market outlook press briefing for the media.

To connect with clients and prospects, it’s common for financial advisory firms to invest in strong marketing programs. As year end approaches, many firms are reviewing their marketing efforts and planning the course for the year ahead.

You've scored an fantastic opportunity for a media interview. Now what? Don't get spooked - get ready! Preparation is key - see how a public relations professional can help.

Your firm is a dime a dozen. You’re just like everybody else and they all do what you do. No? Think you’re different?

When you meet with clients and prospects are you REALLY listening?

SunStar Wins Again for Mutual Fund Website Development

Alexandria, Virginia – September 8, 2022: The Web Marketing Association has presented SunStar Strategic with a 2022 Award for Excellence in Web Development in two categories, Investment and Mutual Fund. 

Your company website is your first impression – make sure it’s a good one!

A well thought out and executed website can get your foot in the door with a potential client, and if you’re not careful it can also cause that door to slam shut!

Marketing methods and strategies are constantly changing. Your marketing strategy should be adapting to the changes and trends, while adhering to marketing tenets that remain unchanged.

Kathryn Morrison, president and CEO of SunStar Strategic, authored an article featured on MF Wire.