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13
May

Are You A Thought Leader?

Have you ever wondered how CNBC or Fox Business selects the fund…
26
Apr

Turn Customer Referrals Into Customer Advocates - Follow These Tips

Referrals are the lifeline of growing any successful business. But how can…
16
Apr

Don't Get Tripped Up By Your Non-Verbal Communication

Is your body language contradicting what you're saying? Are your actions or…
07
Apr

How's Your Communication Strategy?

If the answer is "I don't have one," or "Meh, it's okay,"…
02
Apr

Practice Makes Perfect – Even When It Comes To Interviewing!

If you’ve never played the piano would you expect to sit down…
03
Mar

Wire Service Interviews Offer Valuable Opportunities

The notion that wire service interviews are a waste of time is…
26
Feb

20 YEARS: SUNSTAR CELEBRATES BOB TEBELEFF, VP + PARTNER

Bob Tebeleff joined SunStar in 2001 as an account executive. Today he…
22
Feb

It's An Interview - Not An Interrogation

Gearing up for your next media interview? It's important to remember that…
16
Feb

20 YEARS: SUNSTAR CELEBRATES MELISSA MURPHY, EVP + PARTNER

Melissa Murphy joined SunStar in 2001 as an account executive. For many…
28
Jan

Looking The Part – Dressing For Your Media Interview

Does it really matter what you wear to a media interview? Yes,…
27
Jan

Putting Your PR Dollars To Work

Money is tight and times are strange. Some folks question if now…
30
Nov

PR In The Time Of Coronavirus

"A robust PR push is more important than ever," SunStar's Melissa Murphy…
11
Nov

You Don't Need Media Training...Or Do You?

Even though many are still working from home, portfolio managers are busier…
31
Aug

Case Study: Sparrow Growth Fund

Sparrow Capital Management adds $5 million in new fund assets after only…
21
Aug

Pro Tip: The Mic Is Always Hot

Whether you are waiting for a media interview to begin or even…
17
Aug

Media Training - Never Hurts to Have a Refresher

I participated in media training - why do I need it again? …
07
Jul

Pros & Cons Of PR

Have you considered launching a PR program but you’re wondering “is this…
30
Jun

Presentation Matters

If you're sitting down for a media interview-weather you're back in your…
19
Jun

How To Secure An Interview With The National Press

These days, everyone’s looking to catch the media’s attention. Knowing the right…
05
Jun

Top Tips To Get Through A Difficult Interview

Preparing to manage the unexpected can keep an interview from going "off…
28
May

Who Are You?

It’s a simple question right? Are you prepared to answer it?
29
Apr

PR: There's No Time Like The Present

Are you waiting for things to “return to normal” before kicking off…
21
Apr

Top Communication Tips From Dr. Fauci

Dr. Anthony Fauci, director of the National Institute of Allergy & Infectious…
17
Apr

15 Ways To Be More Mindful When Communicating

Now that nearly all Americans are working from home, focus on how…
07
Apr

A Whole New World – Meetings & Media Interviews From Home

97% of the U.S. is in lockdown mode. Americans are finding themselves in…
23
Mar

The Impact Of COVID-19 On News Media Consumption

In these unprecedented times, more and more people are flocking to various…
20
Mar

Social Distancing? No Problem

How SunStar Strategic, a leading financial public relations firm turns to digital…
13
Mar

Freaky Friday: 13 Fun Facts About Friday The 13th

It's the first Friday the 13th of 2020! When it comes to…
11
Mar

Talking with the Media in Tough Times

Hibre Teklemariam, VP and Partner, shares insights and PR tips to help…
24
Feb

Media Interview Preparation: Go Back To The ABCs

Media interviews can be nerve-wracking. Don't stress! Go back to the basics…
29
Jan

Demystifying PR From The Inside Out

Popular wisdom says that the best way to spread the word about…
31
Dec

Happy New Year!

Whether you're sad to see 2019 end or anxious to see 2020…
24
Dec

What's YOUR Favorite Holiday Tradition?

The holiday season is here! For many, that means lots of gatherings,…
09
Dec

2019 Annual Hennessy Press Luncheon

On November 20, 2019, Hennessy Funds hosted its 12th annual market outlook…
05
Dec

Did Schwab’s 2019 Conference Have IMPACT?

SunStar's Melissa Murphy attended the 2019 Schwab IMPACT conference held in San…
07
Nov

Is Compliance Black And White?

Or can you color inside the lines?
30
Oct

Media Interview Got You Spooked?

Don’t fret – a little preparation (and the right tools) goes a…
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