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In today's fast-paced financial landscape, establishing a robust public relations (PR) and marketing strategy is essential for financial services companies to thrive and grow.
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Body language is a powerful tool that can help you communicate effectively and convey your message without saying a word.
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At SunStar Strategic, we pride ourselves on being seasoned experts in financial PR, specializing in elevating the presence of mutual funds, ETFs, and wealth managers through our strategic public relations campaigns and innovative marketing initiatives.
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Are you saying what you think you're saying? Beware your non-verbal communication.
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On November 30, 2022, Hennessy Funds hosted its 15th annual market outlook press briefing for the media.
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You've scored an fantastic opportunity for a media interview. Now what? Don't get spooked - get ready! Preparation is key - see how a public relations professional can help.
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Smile! You're on Candid Camera!
Rememember Allen Funt's Candid Camera? Or maybe America's Funniest Home Videos or AVF? The shows capitalize on funny moments of people being caught on camera -
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When the market is particularly volatile and feels fraught with uncertainty investors get nervous.
Do you have a communication strategy?
When the market churns, investors very often turn to their financial advisor for guidance and even reassurance. Is your firm prepared? It’s a good idea to have a communication plan at the ready that advisors can quickly turn to when needed.
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If you’ve recently signed up for your first PR campaign and you’re not sure what to expect - it’s a good idea to set expectations for all involved.
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Not sure if PR is right for you?
SunStar Strategic's EVP, Hibre Teklemariam, shares her best advice for effective PR.
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The market has been on a wild ride lately with whiplash inducing ups and downs. Now more than ever investors need to hear from you – they need to hear your thoughts and insights on the market and why you’re not running for the hills!
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Imagine you are the senior marketing executive for a mutual fund family of funds and one of your funds has been featured in an influential financial publication.
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You’re a busy portfolio manager and your firm tells you to go through media training before you start talking with the media. You may wonder, “Why?"