If you’ve recently signed up for your first PR campaign and you’re not sure what to expect - it’s a good idea to set expectations for all involved.

Not sure if PR is right for you? 

SunStar Strategic's EVP, Hibre Teklemariam, shares her best advice for effective PR.

The market has been on a wild ride lately with whiplash inducing ups and downs. Now more than ever investors need to hear from you – they need to hear your thoughts and insights on the market and why you’re not running for the hills!

Imagine you are the senior marketing executive for a mutual fund family of funds and one of your funds has been featured in an influential financial publication.

You’re a busy portfolio manager and your firm tells you to go through media training before you start talking with the media. You may wonder, “Why?" 

Tired of those interviews where you're not quoted? Let’s look at how to set the stage so you’re more likely to be quoted once you’ve obtained a coveted interview opportunity.

Tough markets take a toll on most funds eventually. Some of the investment decisions you make are right on target, while others might not work out.

You've invested both time and money in your PR program. Of course you want to be sure you're getting your money's worth. But, how can you tell?

Hibre Teklemariam, VP and Partner, SunStar Strategic, joins Discovery Data for  "The Data Possible Podcast."

Have you ever scored a terrific story about your fund in the media only to find out that your compliance team won’t allow you to reprint it or post it to your website?

Got a print interview or TV segment coming up? We can help you communicate confidently and effectively.

There is never a bad time to design and commit to a PR plan. Good intentions quickly fade as day-to-day responsibilities consume our time.