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Sparrow Capital Management adds $5 million in new fund assets after only 4 months with SunStar Strategic.

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Whether you are waiting for a media interview to begin or even a client meeting via zoom – always assume the mic is hot.

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I participated in media training - why do I need it again?

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Have you considered launching a PR program but you’re wondering “is this the right time?” or “is this right for my firm?”

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If you're sitting down for a media interview-weather you're back in your office or you're working from home-make sure to dress the part.

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These days, everyone’s looking to catch the media’s attention. Knowing the right ways to get in touch can make all the difference.
Want to put your company or your fund in the media spotlight? Here are our tips on how to best stay connected if you want to see your name in lights.

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Preparing to manage the unexpected can keep an interview from going "off the rails."

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Are you waiting for things to “return to normal” before kicking off your PR plan?

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Dr. Anthony Fauci, director of the National Institute of Allergy & Infectious Disease, has become the lead spokesperson of the Coronavirus task force.

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Now that nearly all Americans are working from home, focus on how we communicate with others is more important than ever.

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97% of the U.S. is in lockdown mode. Americans are finding themselves in a new bizarre world where things once done at the office or in a television studio are now being done in the home.

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In these unprecedented times, more and more people are flocking to various media sources.

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How SunStar Strategic, a leading financial public relations firm turns to digital conferencing in a time of national crisis.