Media coverage is more than just a one-time opportunity – a fleeting moment in the spotlight. It’s a valuable is a valuable third-party endorsement that can help build credibility and trust.
In order to get the most out of this exposure, fund managers and financial professionals need to plan strategically to extend the duration and impact of their press mentions.
Below you’ll find key strategies to help keep your media coverage working for long after the initial publication.
Post It: Amplify Your Exposure
Your media coverage should be easy to find. Make sure any press features, articles or interviews are easily accessible to your target audience.
Website: Create a page or section on your website specifically for any news or press.
Social Media: Share your media coverage to your firm’s social media pages and any other professional groups or networks. Use it as a tool to engage your audience and build your professional profile.
Sell Credibly: Build Trust Through Visibility
Media coverage acts as an external validation of your industry knowledge and expertise. To leverage this endorsement:
Talk About It: Include references to press coverage in meetings, presentations, and client communications.
Display It: Frame written articles and hang them in the office and include them in marketing collateral.
Take It With You: Bring reprints or digital copies of the articles to meetings with clients or prospects, and to industry events.
Expand: Develop the Story
Your press mention is just the beginning – there is no need to stop there:
Blog About It: Go into more detail about certain aspects of the media coverage and offer more information or statistics.
Engage on Social Media: Offer a longer analysis on LinkedIn articles or X/Twitter threads and encourage people to comment and retweet.
Email It: Reach Your Network Directly
A strategically positioned media mention can enhance credibility and strengthen trust with both clients and prospects.
Email Campaigns: Share press features with subscribers, clients and prospects.
Sales Team Distribution: Provide your sales team with media coverage that can help support their client conversations and pitches.
Feature It: Maximize Coverage in Industry Settings
Use media coverage as conversation starter in professional and industry settings:
Meetings: Use recent press in conversations with stakeholders and investors.
Industry Conferences & Shows: Include media mentions in presentations or marketing displays at events.
Use Your Press to Your Advantage
You worked hard to obtain your media coverage so make the most of it. Media coverage has doesn’t have to be a one and done. It can serve as an ongoing sales and marketing tool and can contribute to your credibility, lead generation, and recognition in the industry.
Take advantage of these key strategies and let your media coverage keep working for you long after its initial publication. industry status in the long term. These strategic steps help to ensure that each media mention keeps on working for you after it has been published.
Are you making the most of your press? Start maximizing your media coverage today.
