The month of December is filled with holidays, traditions, friends, family....gardening? Astronomy?

Ideally, every interview results in a quote or some form of spokesperson/firm/product mention. Unfortunately, we know the world is imperfect and oftentimes forces beyond our control guide outcomes.

At SunStar Strategic, our people  are as successful in their personal lives as they are at work. Meet one of our new team members, Jake Oxley.

Don't just say it - show it! Spice up those statistics!

SunStar VP, Melissa Murphy, was invited to be a featured speaker in the BMO podcast series, Better Conversations. Better Outcomes. She shared her insights on how a PR program could be a vital part of a practice management enhancement plan.

The Chicago Cubs weren't able to repeat a World Series win, but lot can be learned from the die-hard Cubs fan.

Smartly leveraging your media coverage and reprints allows you more than just 15 minutes of fame.

You've scored a fantastic opportunity for a media interview. Now what? Preparation is key - see how a public relations professional can help.

If you're not proactively pursuing PR, you're letting valuable opportunities pass you by.

PR professionals have a plethora of tools available to help make the job easier. Some are good and some are not, some are quite costly and some are free!

On Monday, August 21, 2017, the U.S. will experience its first total solar eclipse since February 1979. This will be the first time since June 8, 1918 that the eclipse will be visible across a strip of the complete country.