In a media interview, discussing politics can be a slippery slope for asset managers. Learn to navigate such conversations effectively.

The folks over at FUSE Research have been digging into the latest ETF trends. Most recently they explored scalability in the industry.

Do you consider yourself to be a good communicator? Perhaps you think you're able to get your point across by enunciating and speaking clearly to your audience. But, what about listening?

The aging of the baby boomer generation, with a record number of Americans turning 65, signals a transformative era for financial advisors, highlighting an unprecedented opportunity in retirement and estate planning.

In January 2024, the mutual fund industry witnessed notable shifts, with total assets climbing to $25.66 trillion, marking a 0.6% increase. This upward trajectory is a reflection of the broader market dynamics and investor sentiment.

The short answer – YES. In the evolving landscape of financial services, mutual fund firms face a unique set of challenges and opportunities.

SunStar Wins Again for Excellence in Web Design in Financial Services 

Bountiful, Utah – January 16, 2024: A website designed and developed by SunStar Strategic, a PR and marketing firm specializing in the financial industry, has been honored with a prestigious 2024 Web Excellence Award in the financial services category. The award celebrates the site’s standout creativity, functionality, and user experience, showcasing SunStar Strategics’ ability to deliver digital solutions that help clients elevate their brand and engage their audiences.

Brainstorming is often a crucial part of any PR and marketing plan, but it can hit roadblocks.

In today's fast-paced financial landscape, establishing a robust public relations (PR) and marketing strategy is essential for financial services companies to thrive and grow.

Body language is a powerful tool that can help you communicate effectively and convey your message without saying a word.

Since 2021, the Securities and Exchange Commission (SEC) has been cracking down on “greenwashing,” a practice some companies use to make their company or products appear more environmentally sound than they are, or that are more driven by sustainability measures than they really are.

A marketing program is more than an email or a brochure. It’s a multi-faceted program with many parts.