Spring is finally here which means summer is just around the corner. You may be looking forward to it thinking summer is a good time to rest and slow down your media effort. 

When you meet someone for the first time, it's a fairly natural reaction to smile, nod and extend one's hand. So, when you're invited to appear on TV, remember Bob Barker's parting words to his loyal Price is Right fans of 50 years: "I thank you, thank you, thank you for inviting me into your home." 

Why do some fund firms receive more frequent and higher quality news media coverage than others? It could be one of many reasons. 

The needs of financial news networks such as CNBC and Bloomberg TV are multifaceted and subject to rapid change. Major world news events impact the financial markets every day affecting the format and subject matter for each program.

If you are like most fund executives, you cringe at the cost of hiring a PR pro or bringing on an outside firm who will scour the financial news media in search of opportunities for regular and consistent coverage for your firm.

Unless you’re living under a rock, you heard about the snafu at the Oscar awards ceremony last night. 

I was on a media tour in New York with a long term public relations client of mine. As we made our way through the streets of Manhattan, we started talking about the characteristics of a great interview. 

If it’s your first foray into a PR campaign, it’s a good idea to set expectations for all involved. You may be wondering what components make up the program? How much time and resources will it require? When can we expect to see results?

In a perfect world, every interview results in a quote or some form of spokesperson/firm/product mention. We know the world is imperfect and oftentimes forces beyond our control guide outcomes.

When you’ve got an announcement big enough to warrant a press release you want to do it right. As a PR firm, we’re often asked about best practices so we're sharing answers to a few commonly asked questions.

Some spokespeople think a wire service interview is a waste of time. They've got their eye set on the big guns -- Wall Street Journal, Barron's, New York Times, etc. -- and won't settle for less.