If you are like most fund executives, you cringe at the cost of hiring a PR pro or bringing on an outside firm who will scour the financial news media in search of opportunities for regular and consistent coverage for your firm.

Trump’s flurry of proposals to roll back environmental regulations and reject climate change science may seem like a death toll for sustainable investors, but it might have an opposite, galvanizing effect.

Unless you’re living under a rock, you heard about the snafu at the Oscar awards ceremony last night. 

At a past Morningstar Investment Conference, I spent much of my time going from booth to booth and meeting exhibitors. 

Unless you’ve been living under a rock you’ve heard about the importance of content marketing.

Impact investing is a buzzworthy topic, but does everyone agree on what it means and what the future holds?

Like most disrupters, robo-advisers don't mind being underestimated. In fact, they're counting on it because behind the scenes, robo-advisers are quietly hatching plans to compete more aggressively with flesh-and-blood advisers.   

I was on a media tour in New York with a long term public relations client of mine. As we made our way through the streets of Manhattan, we started talking about the characteristics of a great interview. 

Remember the old commercials - “When E.F. Hutton talks, people listen!” In today’s world, when Donald Trump tweets - people and the markets are listening.

Across the globe people celebrate Valentine’s Day on February 14.  The celebration doesn’t vary much from country to country and it’s typically viewed as a romantic holiday. 

Re-designing your logo in 2017? Or perhaps you’re doing a complete rebrand?

We’ve all heard of the psychology of color and how it influences our decisions and behaviors.

If it’s your first foray into a PR campaign, it’s a good idea to set expectations for all involved. You may be wondering what components make up the program? How much time and resources will it require? When can we expect to see results?