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Giving great presentations can be tough - especially when you're focusing on the elements that impact your audience the least.
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In a perfect world, every interview results in a quote or some form of spokesperson/firm/product mention. We know the world is imperfect and oftentimes forces beyond our control guide outcomes.
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At home, energy costs can really add up, and it isn’t like we can simply stop using electricity. A large part of our lives at home involves the need for and use of energy. From computers to home entertainment games to television and appliances, we’re used to flipping switches on and off all day long.
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Do investors really select mutual funds from reading news articles? They sure do. Read on to see a great example.
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You want your salesperson to sound like they are knowledgeable but watch out for all that jargon!
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Everyone’s been saying lately how SRI and ESG investing trends are on the rise, as are the assets devoted to these strategies. So it must be true, right? Well, cynicism persists.
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Industry conferences aren't cheap. You've spent the money on your entrance fee so now what? There's a lot to consider as you get conference-ready.
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Did you ever liken your financial advisor to a smarmy used car salesman? If so, you're not alone.
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When you’ve got an announcement big enough to warrant a press release you want to do it right. As a PR firm, we’re often asked about best practices so we're sharing answers to a few commonly asked questions.
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Social media is here to stay. As each new site develops we find ourselves in unchartered waters.
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Any business that incorporates sustainable practices gets a gold star in our book.
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Recently published research shows that 45% of worldwide fund assets are controlled by 1% of the funds.
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Some spokespeople think a wire service interview is a waste of time. They've got their eye set on the big guns -- Wall Street Journal, Barron's, New York Times, etc. -- and won't settle for less.