People are more likely to connect with a brand or product that has a story attached to it – something that makes it memorable and/or relatable.
“Storytelling isn’t the cornerstone of leadership, but it often enables leaders to connect with an audience in ways normal forms of communication fall short.”
Success magazine recently shared 4 Ways Storytelling can Make Your Personal Brand Pop.
1. Make sure you and the story are authentic.
2. Riveting, invigorating messages are key.
3. Stay focused on the storyline.
4. Be memorable without all the gimmicks.
“Using a unique story or connection to evoke a positive feeling in your audience can keep your brand top of mind”
You can find the full story here.
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