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The Department of Labor's fiduciary rule had a "soft opening" on June 9, 2017. The full implementation of the DOL rule had been set for January 1, 2018, but will now be delayed until July 2019.
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Journalists Want the Nickel Tour. So what does this have to do with media relations?
Garnering the attention of the media is, at its core, about getting portfolio managers and reporters together. Journalists have a job to do, and like most of us, will gravitate to people they know and with whom they’ve had past positive experiences.
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What was once a small "special interest" type of investing, sustainable investing rapidly over the past 20 years.
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The Conference on Sustainable, Responsible, Impact Investing, is the industry’s seminal event. The 28th annual conference is right around the corner.
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A cautionary tale from the political landscape.
Perhaps you’ve heard of Anthony Scaramucci? On July 21, 2017 he was named White House Director of Communications. A mere 10 days later, on July 31, 2017 he was fired.
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We’re all pressed for time as we seek PR opportunities. That’s why we found financial writer Susan Weiner’s fast and easy 5-step writing process intriguing. We asked Susan to discuss how to apply her process to PR pitches.
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Exhibiting at an industry conference? Just attending?
In either case, you've likely paid a steep entrance fee. Make sure you get your money's worth.
In either case, you've likely paid a steep entrance fee. Make sure you get your money's worth.
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You cannot connect with your audience if you don't know who you are. Sounds simple right?
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Take a proactive approach—rather than a reactive one—and pitch your story to the media.
If your company’s media relations strategy consists of sending out press releases and hoping for reporters to call you, you may not have gotten the media attention or coverage you were hoping for.
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The political landscape today is fraught with turbulence. It seems like almost daily we're scratching our heads at current events. We've said it before and we're saying it again-refrain from discussing politics during your media interview!
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Last week we held an interactive webinar, Talking with the Media + More.
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There’s a simple hack that can lead you to creating more content with less effort involved.
If you don’t think your firm has the time and effort to become a content machine, you aren’t leveraging your content properly.
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Change is inevitable. In modern society we're seeing changes in all areas at a rapid pace. Think your cellphone is up-to-date? Think again--it's probably already in the shadow of the next newest greatest thing.
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Stan Hinden, retired Washington Post financial writer and columnist wrote, during my 50 years as a newspaper reporter, editor and columnist, I have known hundreds of public relations people. Some were a joy to work with; others a nightmare. Indeed, as I look back, I can see clear differences between those who were good at their jobs and those who were not.