Is your marketing strategy constantly evolving to keep up with trends? It should be, but at the same time it should also be adhering to the classic principles that remain unchanged.

Last week we shared a post on creating a tagline for your company.

A strong well-known tagline can speak for itself.

A lot goes into making a brand - make sure you create one that is memorable!

How many times have the words "sorry for the delay" appeared in your emails?

Great news, the answers we've all been waiting for regarding the application of FINRA rules governing communications with the public via social media and other emerging technologies have been released. 

You've probably heard the expression "don't put the cart before the horse."  But, what would happen if you did?

People are more likely to connect with a brand or product that has a story attached to it – something that makes it memorable and/or relatable.

What do sales and marketing have in common? Not much, except that when they work together they’re like a match made in heaven!

To succeed in business you have to have a marketing plan. But, a plan that is thrown together without strategy or without next steps planned won’t get you anywhere.

Unless you’ve been living under a rock you’ve heard about the importance of content marketing.

Remember the old commercials - “When E.F. Hutton talks, people listen!” In today’s world, when Donald Trump tweets - people and the markets are listening.