Every firm is aware of the importance to add or transform their marketing platform, but when it comes to developing video packages and expanding social media outreach, asset managers are finding challenges in their execution.

ALEXANDRIA, Va., Feb. 24, 2015 /PRNewswire/ -- Public relations and communications firm SunStar Strategic recently became a member of The Forum for Sustainable and Responsible Investment (USSIF). The move marks the firm's commitment to supporting asset managers who follow socially responsible investing practices.

Engage Advisors and Attract Investors, our 2020 Small Funds Conference, featured 7 industry experts. Replays are available.

Is your marketing plan not delivering the results you’d hoped for? Are you tired of sending emails and materials into what seems to be a black hole? 

We know most of our readers are already "power of PR advocates" but for those who aren’t as convinced, we offer a series of stories to systematically examine the rationale for engaging a public relations strategy.

On Friday, June 1, 2018, Kathryn Morrison, Melissa Murphy and Jake Oxley, of SunStar Strategic hosted a lively roundtable discussion, alongside Bob Goellner at this year’s annual US SIF Conference. The topic, Introducing SRI to Prospective Advisory Clients, garnered an enthusiastic response.  

In 2017, Bob Goellner and his partner Max Mintz of Common Interests Financial converted their practice to 100% Socially Responsible Investments (SRI). 

There is no denying it – social media is here to stay. Many advisors thought it might be a passing fad but the giant platforms like Facebook, LinkedIn, and Twitter don’t seem to be going anywhere.

At SunStar Strategic, our people  are as successful in their personal lives as they are at work. Meet one of our team members, Melissa Murphy.

In the most recent episode of our podcast series, Sustainable Finance with Paul Ellis, we interviewed Marguerita Cheng, CEO of Blue Ocean Global Wealth.

When approaching your PR and Marketing Plan it’s important to consider the various components. 

Morningstar, Inc. recently published their report about U.S. asset flows for March 2018.