Daniel Pink, best-selling author, has written several books on behavior, work, and motivation. His book on sales/marketing, To Sell is Human: The Surprising Truth About Moving Others, offers an interesting take on how sales should be viewed. 

How do you implement an effective public relations strategy for an ETF? Like most strategies, effective messaging and tailored content are the most important things you can do when utilizing PR.

Receiving positive media coverage regularly can be the cornerstone of a dynamic marketing effort. 

Struggling to create new content at a such a quick rate? There's an easy way to create more content with less effort! 

Press Release: SunStar Strategic, a leading financial public relations, and marketing firm, has designed and launched a new website, www.sunstarstrategic.com. 

Alexandria, Virginia – March 20, 2018: SunStar Strategic, a leading financial public relations and marketing firm, announced a new client, Wisconsin Capital Management, advisor to the Plumb Funds.

Every firm is aware of the importance to add or transform their marketing platform, but when it comes to developing video packages and expanding social media outreach, asset managers are finding challenges in their execution.

ALEXANDRIA, Va., Feb. 24, 2015 /PRNewswire/ -- Public relations and communications firm SunStar Strategic recently became a member of The Forum for Sustainable and Responsible Investment (USSIF). The move marks the firm's commitment to supporting asset managers who follow socially responsible investing practices.

Engage Advisors and Attract Investors, our 2020 Small Funds Conference, featured 7 industry experts. Replays are available.

Is your marketing plan not delivering the results you’d hoped for? Are you tired of sending emails and materials into what seems to be a black hole? 

We know most of our readers are already "power of PR advocates" but for those who aren’t as convinced, we offer a series of stories to systematically examine the rationale for engaging a public relations strategy.

On Friday, June 1, 2018, Kathryn Morrison, Melissa Murphy and Jake Oxley, of SunStar Strategic hosted a lively roundtable discussion, alongside Bob Goellner at this year’s annual US SIF Conference. The topic, Introducing SRI to Prospective Advisory Clients, garnered an enthusiastic response.