Are you struggling with marketing success? SunStar recently contributed to a webinar hosted by Foreside Distributors, to discuss ideas and resources that can help marketers overcome challenges today. This is the first of installment of our report, Taking Action for Marketing Success. 

This is the second installment of our "Case for PR" series. We've put together a series of topics aimed to help those who might be on the fence about kicking off a public relations strategy.

The concept of SPIN selling was originally introduced in 1988, but it has stood the test of time and remains a solid and successful technique for sales teams to employ.

The Division Of Investment Management, the branch of the U.S. Securities and Exchange Commission (SEC) responsible for overseeing the investment management industry, has been involved in a long-term project to improve report delivery for investors.

SunStar Strategic congratulates our client, Jeanie Wyatt, CEO & Chief Investment Officer of South Texas Money Management, on being named to Barron’s Top 100 Women Financial Advisors. 

Did you know most visitors to your website stay less than 1 minute?

Should local wealth managers consider a national press outreach plan? 

If a feature story was written about your firm, what would it say about you? How can you stand out from the crowd and still be yourself? 

Daniel Pink, best-selling author, has written several books on behavior, work, and motivation. His book on sales/marketing, To Sell is Human: The Surprising Truth About Moving Others, offers an interesting take on how sales should be viewed. 

How do you implement an effective public relations strategy for an ETF? Like most strategies, effective messaging and tailored content are the most important things you can do when utilizing PR.

Receiving positive media coverage regularly can be the cornerstone of a dynamic marketing effort. 

Struggling to create new content at a such a quick rate? There's an easy way to create more content with less effort!