What do public relations and political campaigns have in common?

Public relations executives and campaign managers rely on word of mouth advertising as a critical component of their political PR plans when marketing to voters.

Marilyn Dale, Creative and Digital Services Director for SunStar, recently spoke with Jill Gregorie of IGNITES. Dale shared insights on building out firm websites. 

Too much data can at once bombard and repel your audience!

Don't just write emails to write them - make them work for you!

SunStar’s president & CEO Kathryn Morrison recently spoke at Tiburon’s CEO Summit XXXV held in San Francisco, California on October 8 and 9, 2018. The event drew more than 200 C-level attendees.

A partnership between the College for Financial Planning and US SIF: The Forum for Sustainable and Responsible Investment has led to a new certification.

Have you ever seen someone's eyes glaze over as they're presented with data?

The information that financial advisors want from fund managers has been revealed in new research.

Amid the flood of information financial advisors receive, it can be hard to cut through the extraneous stuff to find valuable input. The good news for mutual fund companies is that financial advisors want the information they can provide — however, they do have some definite preferences about the type of information they need and how it’s delivered.

SunStar partnered with Discovery Data on an exciting months-long research project and the results are in!

Logic suggests that fund managers can market to financial advisors as much as they want in an exploding market. Wrong.