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There are a lot of marketing tips and advice floating around - some are more useful than others! Guest blogger, Adam Kornegay, shares his thoughts on client "touches."
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Income investors have seen their share of tough times, but they are seeing improvements in that bond yields have climbed this year.
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What is the best way to get others to hear what you have to say? Be a communicator rather than a talker.
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Marketing has moved from a creative effort to a more scientific effort that can be analyzed and adapted based on analytics.
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More than one-quarter of the U.S. investable assets managed by professionals used sustainable investing strategies.
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SunStar’s Marilyn Dale, Creative and Digital Services Director, spoke with Jill Gregorie of IGNITES. Dale offered recommendations on what fund companies should consider when building out their websites.
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It’s widely known that financial journalists are tasked with discovering and delivering timely information in capital markets.
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Kathryn Morrison, CEO, founder of SunStar Strategic participated as a panelist addressing “How Demographics Drive Change – Women and Millennials” at the Tiburon CEO Summit XXXV.
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What do public relations and political campaigns have in common?
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Public relations executives and campaign managers rely on word of mouth advertising as a critical component of their political PR plans when marketing to voters.
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Marilyn Dale, Creative and Digital Services Director for SunStar, recently spoke with Jill Gregorie of IGNITES. Dale shared insights on building out firm websites.
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Too much data can at once bombard and repel your audience!
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Don't just write emails to write them - make them work for you!
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SunStar’s president & CEO Kathryn Morrison recently spoke at Tiburon’s CEO Summit XXXV held in San Francisco, California on October 8 and 9, 2018. The event drew more than 200 C-level attendees.