What Can Politicians Teach Us about Branding?
Trump – Clinton, household words to most of us. That’s the essence of a good brand. We may love it or hate it, but simply hearing it conjours up a picture as clear as Coke or Mercedes Benz.
The secret lies in differentiation from the competition with a consistent image and set of messages.
Considering Trump’s and Clinton’s successes in the primary season. These presumptive nominees for the 2016 presidential election are experts at branding. To learn how to build, strengthen, or spread the word about your brand, take a look at some of the candidates’ strategies below.
Morningstar reported estimated U.S.mutual fund and exchange-traded fund asset flows for February 2016.
Taxable-bond funds led inflows by category group for the first time since October 2015, driven by inflows of $12.9 billion to passive taxable-bond offerings.
Over the past few months, the New York Attorney General has been supported by socially responsible investment managers in its investigation of Exxon Mobil to see if the company was intentionally deceptive regarding climate change risks.
We spoke with Theodore Casparian, SRI educator and founder of Sustainable Investing 4 All, to discuss the most important concepts and trends driving sustainable and responsible investments.