Impact investing is a buzzworthy topic, but does everyone agree on what it means and what the future holds?
Like most disrupters, robo-advisers don't mind being underestimated. In fact, they're counting on it because behind the scenes, robo-advisers are quietly hatching plans to compete more aggressively with flesh-and-blood advisers.
I was on a media tour in New York with a long term public relations client of mine. As we made our way through the streets of Manhattan, we started talking about the characteristics of a great interview.
Remember the old commercials - “When E.F. Hutton talks, people listen!” In today’s world, when Donald Trump tweets - people and the markets are listening.
Across the globe people celebrate Valentine’s Day on February 14. The celebration doesn’t vary much from country to country and it’s typically viewed as a romantic holiday.
Re-designing your logo in 2017? Or perhaps you’re doing a complete rebrand?
We’ve all heard of the psychology of color and how it influences our decisions and behaviors.
If it’s your first foray into a PR campaign, it’s a good idea to set expectations for all involved. You may be wondering what components make up the program? How much time and resources will it require? When can we expect to see results?
We’ve written recently on the upward trend of ESG investing and the asset inflows. But what ESG criteria are most important to institutional investors?
As a society, we’ve come to rely more and more on digital resources versus paper or even in person resources. Does that carryover to communication methods as well?
Giving great presentations can be tough - especially when you're focusing on the elements that impact your audience the least.
In a perfect world, every interview results in a quote or some form of spokesperson/firm/product mention. We know the world is imperfect and oftentimes forces beyond our control guide outcomes.
At home, energy costs can really add up, and it isn’t like we can simply stop using electricity. A large part of our lives at home involves the need for and use of energy. From computers to home entertainment games to television and appliances, we’re used to flipping switches on and off all day long.
You want your salesperson to sound like they are knowledgeable but watch out for all that jargon!