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You cannot connect with your audience if you don't know who you are. Sounds simple right?
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Take a proactive approach—rather than a reactive one—and pitch your story to the media.
If your company’s media relations strategy consists of sending out press releases and hoping for reporters to call you, you may not have gotten the media attention or coverage you were hoping for.
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The political landscape today is fraught with turbulence. It seems like almost daily we're scratching our heads at current events. We've said it before and we're saying it again-refrain from discussing politics during your media interview!
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Last week we held an interactive webinar, Talking with the Media + More.
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There’s a simple hack that can lead you to creating more content with less effort involved.
If you don’t think your firm has the time and effort to become a content machine, you aren’t leveraging your content properly.
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Change is inevitable. In modern society we're seeing changes in all areas at a rapid pace. Think your cellphone is up-to-date? Think again--it's probably already in the shadow of the next newest greatest thing.
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Stan Hinden, retired Washington Post financial writer and columnist wrote, during my 50 years as a newspaper reporter, editor and columnist, I have known hundreds of public relations people. Some were a joy to work with; others a nightmare. Indeed, as I look back, I can see clear differences between those who were good at their jobs and those who were not.
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If you're using up all your fuel too quickly, look no further than the tips below!
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Mutual funds had been trailing ETFs for some time, but are the tides turning?
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Do you feel like you leave every meeting and media opportunity wondering why you never got to say what you had planned?
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You had a great piece of press - whether it was television or print - don't let it end there! Leverage that piece of press and put it to work for you!
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Is your marketing strategy constantly evolving to keep up with trends? It should be, but at the same time it should also be adhering to the classic principles that remain unchanged.
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It seems like everywhere you look people are talking about millennials. If you turn on the TV, read a newspaper, magazine or online publication you'll see and hear people talking about millennials.
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Clean shares are bring quite a change to investment landscape.