The month of December is filled with holidays, traditions, friends, family....gardening? Astronomy?
Marketers are seeing a decline in ROI from paid media. Many are adjusting their budgets to focus on earned media.
Ideally, every interview results in a quote or some form of spokesperson/firm/product mention. Unfortunately, we know the world is imperfect and oftentimes forces beyond our control guide outcomes.
Will 2018 find you attending industry conferences? Will you be ready?
At SunStar Strategic, our people are as successful in their personal lives as they are at work. Meet one of our new team members, Jake Oxley.
When it comes to traditional Thanksgiving fare there’s something for everyone right?
I know you know what AUM, basis points, and ROI mean. You even know how to define ROI, P/E, yield curve, duration, and EBITA.
Don't lose sight of who you are! Tell investors what you do. Let them know what sets your firm apart from your competitors.
Don't just say it - show it! Spice up those statistics!
SunStar Strategic joins with other US SIF members to meet with policy makers on Capitol Hill.
SunStar VP, Melissa Murphy, was invited to be a featured speaker in the BMO podcast series, Better Conversations. Better Outcomes. She shared her insights on how a PR program could be a vital part of a practice management enhancement plan.
Market uncertainty and a bizarre presidential administration have made some financial advisors, and their clients, a bit anxious. Here are what some mutual fund companies are doing to help alleviate some of that anxiety.
In this day and age, the internet connects us with friends, colleagues and potential clients. We rely on social media platforms to connect us to people that we wouldn’t meet every day.
Marketing managers can spend hours on fact sheets, data and charts for you to use in client meetings. But should they?