Since 2021, the Securities and Exchange Commission (SEC) has been cracking down on “greenwashing,” a practice some companies use to make their company or products appear more environmentally sound than they are, or that are more driven by sustainability measures than they really are.

A marketing program is more than an email or a brochure. It’s a multi-faceted program with many parts.

At SunStar Strategic, we pride ourselves on being seasoned experts in financial PR, specializing in elevating the presence of mutual funds, ETFs, and wealth managers through our strategic public relations campaigns and innovative marketing initiatives.

We’ve gathered 15 top tips to help you prepare!

The majority of individuals and companies have turned to social media to communicate with their target audience. In fact, if you’re not using social media, you might get left in the dust!

Across the globe tremendous changes are taking place. From sustainability measures to the energy transition to the burgeoning role of AI.

To best reach clients and prospects, financial advisors need to know where investors prefer to get their information and how they prefer to digest it.

Are you saying what you think you're saying? Beware your non-verbal communication.

May you live as long as you want, and never want as long as you live.

Most marketers are familiar with the idea of incorporating video into their content strategy, but how can you make the most of those videos?

After a rollercoaster year like 2023 investors are looking to the experts for answers and direction.

The folks at Business Insider asked industry professionals what investment books they’re reading now – or plan to read this year. While the titles they recommend may not give away their strategies and “secret sauce,” they might give investors insights on navigating potential economic uncertainty in the days ahead.

Subscribers can read the full list.

Out with the old, in with the new!