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It's the first Friday the 13th of 2020! When it comes to Friday the 13th superstitions and folklore abound and for some, it is too creepy to handle.
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Hibre Teklemariam, VP and Partner, shares insights and PR tips to help asset managers prepare for media interviews in the current market environment.
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Volatile times can be stressful for both investors and advisors but they don’t have to be.
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Saying the market has been unpredictable lately is like saying Florida has a few oranges – it’s a bit of an understatement.
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The markets took an incredible tumble yesterday – the third biggest daily drop for the Dow Jones ever – does that mean it’s time to panic? Should investors be worried?
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Media interviews can be nerve-wracking. Don't stress! Go back to the basics - the ABCs.
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With deep sadness, we say goodbye to our dear friend and colleague Sue Bryant, Operations Manager and Partner at SunStar Strategic. Sue passed away today after a month-long struggle to recover from a spontaneous brain aneurysm.
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Everyone loves their sales team-when they close the deal. The job of the salesperson is to get out there, call on, meet with advisors and make the sale. But, are they feeling the love from the home office? Are you giving them the support they need?
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When it comes to sales and marketing the answer is EVERYTHING!
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We all have a story to tell. It is important that you do just that. Tell it — consistently, concisely, and frequently.
Your story is your unique identity. It quickly tells listeners who you are and what makes you different, while also providing structure and a certain kind of raison d’être for employees and internal stakeholders.
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Industry leaders gathered in Hollywood, Florida this week to discuss themes and trends for ETFs in 2020.
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Popular wisdom says that the best way to spread the word about good mutual funds and a good asset management company is through the national news media. This is particularly true of investment houses with excellent local reputations but that are relatively unknown across the country.
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Advisors have a lot in common with athletes and can learn from their training, successes, and mistakes.
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Investments in environmental, social and governance funds (ESG) quadrupled in size last year.