- Details
Once again, instinctive investors sold and lost, while analytical investors bought the dip.
- Details
Fund companies are constantly looking for new ways to stand out and attract the attention of advisors.
- Details
Beware, sharks are circling.
“There are two things you should never talk about-religion and politics.” Chances are, you've heard that expression - there's a reason! The phrase is still around because it's true.
- Details
- Details
- Details
ETFs are one of the most popular investment choices currently available to investors.
- Details
Non-traditional closed-end interval and tender offer funds constitute an important segment of the investment industry.
- Details
If flows continue their current trend, that answer would be yes.
- Details
Since their start in in the 1990s, ETFs have grown in leaps and bounds.
- Details
Noah Hamman, founder & CEO of AdvisorShares, joins Terry Nilsen, president & COO, Hennessy Advisors, Inc., in a conversation on strategies that work for marketing ETFs and mutual funds.
- Details
Learn about the Surge in ETFs, Real Marketing that Works, Media Opportunities for Fund Managers and What Advisors Really Want.
The Conference is complimentary this year. Join us for two days, two panels each day, including time for Q&A. These Zoom events take place on July 20 & 21 from 2 - 3:30 ET. Come away with actionable ideas to grow your fund business. SunStar's annual fund conference is known as "one of the best conferences for small and mid-sized fund companies."
Panelists include ETF experts, fund marketers, financial journalists and financial advisors. Check out the full agenda and REGISTER here.
Sponsored by Cohen & Co. and Foreside
- Details
Summer is almost upon us, which means more outdoor activities like going to the beach and swimming. It's almost impossible to sit in the sand without building something - whether it's just a mound of sand or an elaborate castle. If you were going to build a sandcastle, you would likely employ the same strategies to build a sandcastle that you would to grow a mutual fund.
- Details
PR and marketing are similar to a jigsaw puzzle: no one piece will make it whole.
- Details
Do you remember comedian George Carlin's infamous list of words that couldn't be uttered on TV?
We asked a sampling of mutual fund public relations and marketing professionals what words or phrases they absolutely dread hearing a portfolio manager utter and why. We’re sharing their input and comments anonymously so as to protect the guilty.