Andrew Friedman Shares Marketing Best Practices for Impact Investing Services

The demand for sustainable and responsible investments is growing, and many financial advisors are looking to meet this need by getting involved in the SRI space. 

There might be more than you think.

If you think of water as a free-flowing, abundant commodity, you may want to reconsider. We all know food production is closely tied to water supply, but did you realize that the semiconductor and electronics industries are also affected by it?

Clean Coal Technology for Clean Energy

Is clean coal even real? A look into the debate over how much clean coal really helps the environment.

Including industry conferences in your annual marketing plan is a large financial commitment. The following are tips on how to work the event to make the most of your investment.

Communication, Communication, Communication

I’m an alternative energy company looking to make a name for myself now what am I supposed to do? COMMUNICATION IS KEY, especially for alternative energy companies. With so many misconceptions out there alternative energy companies need to focus on creating top notch communications, with their investors, reporters and lawmakers.

Just because you’re vacationing doesn’t mean your environmental consciousness has to go anywhere. 

The U.S. transportation sector is responsible for nearly 40 percent of the nation’s fossil-fuel related carbon emissions.

We all have a story to tell. It is important that you do just that. Tell it — consistently, concisely, and frequently.

Your story is your unique identity. It quickly tells listeners who you are and what makes you different, while also providing structure and a certain kind of raison d’être for employees and internal stakeholders. 

Take pride in your company’s environmental consciousness and make it a part of your story.

If you own an eco-friendly company, you know marketing it is of the utmost importance. Check out the following strategies to learn how to tailor your marketing to your company’s values.

A paradigm shift has been unfolding while most of us have only observed changes to the environment and the climate. Major, long-range economic trends have evolved that are affecting everything from hybrid automobiles and increased alternative energy use to investing.

The number of invested assets now dedicated to SRI practices has grown by 76% in the last two years, representing 18% of all assets under management.

Investors are exposed to dozens of investing ideas and can access thousands of investment choices. Making a decision can be overwhelming. To simplify the process, think about what is important to you as an investor. A growing number of people are moving to impact investing, which allows you to generate a rate of return and make a social or environmental impact. 

Over the past few months, the New York Attorney General has been supported by socially responsible investment managers in its investigation of Exxon Mobil to see if the company was intentionally deceptive regarding climate change risks.