In case you missed it - independent research firm Morningstar announced a big change this spring. They will now rank funds based on environmental, social and governance (ESG) criteria.

Much like they currently award stars based on fund performance, they will now award globes for ESG rankings, covering a 1-5 globe scale.

Morningstar has rolled out the globe rankings on their Morningstar Direct and Morningstar Office platforms. It plans to incorporate the ratings among its other platforms, including Morningstar.com, in the coming weeks.

SunStar Strategic’s case study illustrates how we helped Target Rock Advisors crystallize their messages around the tie of ESG performance to long-term investment success.

PR & MARKETING IDEAS STRAIGHT TO YOUR INBOX