Many asset managers are wary of social media. The time commitment and compliance requirements can make it seem near impossible.
We’re here to tell you it is NOT impossible.
The many benefits of having a social media plan in place far outweigh the negatives.
Why should you consider social media?
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Connection:
Use social media to connect and communicate with your investors on a more personal level reaching a larger audience at the same time.
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Access:
Social media allows your investors to feel like they have easy access and personal access to your firm.
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Distribution:
How are you getting materials out? Social media can provide instant access to your latest marketing materials, thought pieces, blog entries, market commentaries, etc. Also, by sharing the information with the greater public via social media your materials are more likely to fall into the hands of potential investors that may not have tripped across your website.
These are just a few reasons you should consider embarking on a social media strategy. Not sure where to start? We’ve put together A Guide to Social Media – Tips for Asset Managers. Take a look, and feel free to reach out with any questions. We’re here to help!
Looking for more information? Take a look at Thinking About Adding Social Media to Your Mutual Fund Marketing Plan?