Content marketing has proven to be an excellent method for attracting and retaining your audience. But, distributing your content without a marketing strategy is about as effective as bailing a sinking ship with a collander.
Before you start cranking out content, put a strategy together first. According to Neil Patel, "content marketing costs 62 percent less than traditional marketing and generates three times as many leads."
I don't know about you, but I like that sound of that! Check out 5 Reasons You Need a Content Marketing Strategy Right Now to learn about that and more.