This election season has had more than its fair share of ups and downs. Despite all the turmoil the lessons have been plentiful.
One of the greatest takeaways relates to branding. Much like a candidate, when you establish your brand and develop your campaign you need to think big picture.
Focusing on today isn’t going to last. You need to start small and build for longevity all while staying on message.
The folks at Skyword have put together key content strategy lessons learned during this election. Read the full article here.
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