With so many press release hitting the newswire, it's no wonder most of them tend to not get the interest of reporters. Still, they have their place in your marketing and PR programs.
Releases are archived so when reporters and others search for keywords, your release might pop up. Also, with distribution on the Internet, your release can get picked up on name-brand and niche Websites globally.
Preparing a release seems simple enough but don’t let them fool you! Our friends at Ragan put out these great tips that remain true to this day. Avoid these mistakes and put your release out there. Read the full article here.