Exhibiting at an industry conference? Just attending?
In either case, you've likely paid a steep entrance fee. Make sure you get your money's worth.
In either case, you've likely paid a steep entrance fee. Make sure you get your money's worth.
Conference season is heating up so make sure you're prepared.
Here are a few things to think about:
Before the show...
Have you set goals? Do you have the right materials? If you're exhibiting, does your booth speak to your audience?
During the show...
What are your plans to "work" the show? What will draw the right people to you? Are you adequately staffed?
After the show...
How will you follow up? How will you measure your "conference performance?"
SunStar has helped many companies put their best foot forward - from setting a conference strategy, to booth design, collateral and giveaways.
SunStar can also arrange interviews for your executives with journalists covering the show.
Take a look at our best tips to help you prepare for and take advantage of all the opportunities conferences have to offer.
