SunStar Wins Again for Excellence in Web Design in Financial Services
Bountiful, Utah – January 16, 2024: A website designed and developed by SunStar Strategic, a PR and marketing firm specializing in the financial industry, has been honored with a prestigious 2024 Web Excellence Award in the financial services category. The award celebrates the site’s standout creativity, functionality, and user experience, showcasing SunStar Strategics’ ability to deliver digital solutions that help clients elevate their brand and engage their audiences.
The award for the Summit Global Investments (SGI) website, https://sgiam.com/, honors the incredible collaboration between SunStar Strategic and Summit Global Investments.
Summit Global Investments, a rapidly growing asset management firm, was looking to refresh their website. SunStar kicked off the process with the firm by uncovering their key messages and branding. Getting to the core of the firm, their process, and their people was imperative to the project.
The goal was to humanize the firm while showcasing their breadth of services. By populating the site with photos and videos from a custom photoshoot, the overall impression is one of familiarity and approachability. The airy, modern design allows for large amounts of data to be displayed without being overwhelming.
“We’re proud of this award and excited to share the honor with SunStar,” said Dave Harden, President, and CEO of Summit Global Investments. “Our firm offers professional investment management to institutions, endowments and foundations, family offices, and advisors. It was important for our site to portray us as we are—approachable financial professionals.” The site showcases SGI’s proprietary Managed Risk Approach™ which minimizes surprises through its critical focus on managing unforeseen risks.
“We’re honored to win this award,” said Hibre Teklemariam, President of SunStar. “We use high-touch consultancy combined with our design capabilities and experience to create websites with intuitive functionality. Our comprehensive knowledge of the financial industry and compliance requirements provide tremendous value to our clients. SunStar specializes in the financial industry, providing customized proactive public relations and marketing programs for asset managers, mutual funds, ETFs, banks, private equity firms, and more. In addition to this award, SunStar has previously won several web development awards from the Web Marketing Association. In 2022, SunStar won for Excellence in Web Development in two categories, Investment and Mutual Fund, for www.otgam.net. In 2020, SunStar won “Best Mutual Fund Award” for Mairs & Power, a St. Paul, MN-based firm, www.mairsandpower.com, and in 2018 SunStar won the "Outstanding Achievement Award" in the PR category for its own site, www.sunstarstrategic.com.
About the Web Award
Winners are selected for the Web Excellence Awards from websites across the globe launched in 2023. Winners are selected through a meticulous evaluation process based on a standard of excellence. Sites are evaluated for innovation and creativity, functionality and usability, content and overall user experience, visual design and aesthetics, technical quality and performance, and overall experience.
About SunStar Strategic
SunStar Strategic provides strategic public relations and inspired marketing communication programs that help its clients attract, maintain, and grow assets. SunStar Strategic focuses first on developing the unique messages that differentiate a firm in a crowded market. The company works closely with its clients to ensure they get the attention and recognition they deserve. Sunstar’s robust PR practice spans more than three decades. Core services include media relations and comprehensive digital and print marketing services from strategy through design and execution. SunStar Strategic, LLC, a wholly owned subsidiary of Summit Global Investments, LLC, has offices in Washington, DC; New York; Chicago; and Utah. https://www.sunstarstrategic.com
About Summit Global Investments
Headquartered in Bountiful, Utah, SGI's investment process has evolved over decades of research and continuous revisions to understand and exploit what reduces risk, avoids pitfalls and elevated idiosyncratic risks, and drives market returns. The firm manages multiple investment strategies for its clients. Over a full market cycle, their defensive strategies have historically limited downside risks and allowed for participation in market rallies. SGI's mission is clear – to help investors win. They care about return and deeply care about the risk associated with such returns. Ever mindful of the impact on their clients' assets, the combination of risk, return and impact is at the center of their Managed Risk Approach™.