Gearing up for your next media interview? It's important to remember that everyone is going in with an agenda - even the reporter lined up to conduct the interview.
Journalists Want the Nickel Tour. So what does this have to do with media relations?
Garnering the attention of the media is, at its core, about getting portfolio managers and reporters together. Journalists have a job to do, and like most of us, will gravitate to people they know and with whom they’ve had past positive experiences.