Over the past year we’ve seen major shifts in how things are done – including marketing!
The pandemic turned the world topsy-turvey and we scrambled to find new or adapted ways of doing just about everything.
We're in the midst of a global pandemic - a digital marketing strategy may be more important than ever!
We’ve moved to a digital society powered by e-commerce. Gone are the days of the salesman pounding the pavement or picking up a telephone.
SunStar’s Marilyn Dale, Creative and Digital Services Director, spoke with Jill Gregorie of IGNITES. Dale offered recommendations on what fund companies should consider when building out their websites.
Are your marketing efforts struggling? Not making the progress you anticipated? SunStar Strategic's Marilyn Dale recently contributed to a webinar with Foreside Distributors to address these issues. The webinar covered actionable ideas for marketers to help them start seeing success. This is the third installment of our report, Taking Action for Marketing Success.
Every firm is aware of the importance to add or transform their marketing platform, but when it comes to developing video packages and expanding social media outreach, asset managers are finding challenges in their execution.
When it comes to running a company, a marketing strategy isn’t always a top priority but it should be!