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How Do You Measure The Success Of A PR Program?

You've invested both time and money in your PR program. Of course you want to be sure you're getting your money's worth. But, how can you tell?


MF Wire: So You Want To Launch An ETF

SunStar's Virtual Conference, Catch the Wave - and Build Your Business, kicked off yesterday with its ETF panel. MFWire's Neil Anderson covered the ETF panel in a recent article.


ETFs: Catch The Wave

Since their start in in the 1990s, ETFs have grown in leaps and bounds.


SunStar Conference Explores Trends in ETF & Mutual Fund Strategies to Grow AUM

On July 20, and 21, SunStar Strategic, a public relations firm focused on asset management firms, will offer its annual fund conference on how mutual funds and ETFs can attract assets.


AdvisorShares CEO joins speaker line-up for SunStar Conference

Noah Hamman, founder & CEO of AdvisorShares, joins Terry Nilsen, president  & COO, Hennessy Advisors, Inc., in a conversation on strategies that work for marketing ETFs and mutual funds. 


Investing in PR to Grow Your Firm

Hibre Teklemariam, VP and Partner, SunStar Strategic, joins Discovery Data for  "The Data Possible Podcast."



The Foundation Of A Strategic Marketing Plan Starts With These 3 Steps

Marketing is a hurdle that all businesses face. The question is, how do they overcome it? Read on to find out. 


Say This, Not That - Maximize Your Good Press

Have you ever scored a terrific story about your fund in the media only to find out that your compliance team won’t allow you to reprint it or post it to your website?


Successful Media Interviews-Magic or Just Good Training?

Got a print interview or TV segment coming up? We can help you communicate confidently and effectively.


Don't Miss SunStar's Mutual Fund & ETF Conference: Catch the Wave and Build Your Business

Learn about the Surge in ETFs, Real Marketing that Works, Media Opportunities for Fund Managers and What Advisors Really Want.

The Conference is complimentary this year. Join us for two days, two panels each day, including time for Q&A. These Zoom events take place on July 20 & 21 from 2 - 3:30 ET. Come away with actionable ideas to grow your fund business. SunStar's annual fund conference is known as "one of the best conferences for small and mid-sized fund companies."

Panelists include ETF experts, fund marketers, financial journalists and financial advisors. Check out the full agenda and REGISTER here. 

Sponsored by Cohen & Co. and Foreside

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