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Marketing Strategy: Start With Your Story

Did you miss this article the first time? From time to time we like to re-release relevant posts. This post originally appeared in August and will never be irrelevant.

Telling people your story seems simple enough-but is it?

Do you know your story? Do the other members of your firm? Do you all tell the same story? Or, perhaps you know your story, but your ability to tell it has gotten rusty. At SunStar Strategic, we have helped many mutual fund and asset managers uncover their compelling stories, tell them consistently and connect with their audiences.

Our free e-book, "Tell Your Story: 7 Tips for Dynamic Messages," is an overview of what we teach in the message  development portion of our Messaging and Media Workshop. We've used these ideas to guide our clients over 25-years as PR professionals.


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Read 1355 times Last modified on Friday, 30 December 2016 13:07
Thursday, 05 January 2017 06:48

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