Marketing strategies have often consisted of companies creating their materials and sending them out into the world – essentially a variation of “throw it against the wall to see if it sticks.”

Over time, marketing efforts were finessed and became more directed. Sales personas were developed, funnels created, and prospects were channeled through.

If you’ve recently signed up for your first PR campaign and you’re not sure what to expect - it’s a good idea to set expectations for all involved.

According to the US SIF, total US-domiciled assets under management (AUM) using sustainable investing strategies grew from $12 trillion at the start of 2018 to $17.1 trillion at the start of 2020, an increase of 42 percent (SustainFi).

March was another month of inflation growth – and some have feared a negative response.

Marketers wonder – is email dead?

Nope.

Not sure if PR is right for you? 

SunStar Strategic's EVP, Hibre Teklemariam, shares her best advice for effective PR.

Growing your practice is tough – particularly for small firms. It’s unlikely there is an unlimited marketing budget, and very often the key players are wearing multiple hats.

Media interviews aren't granted to everyone. Hard work goes into securing an interview - when you get one, make the most of it!

The market has been on a wild ride lately with whiplash inducing ups and downs. Now more than ever investors need to hear from you – they need to hear your thoughts and insights on the market and why you’re not running for the hills!

Each January, on the third Monday of the month, we celebrate Dr. Martin Luther King Jr.  

New Years resolutions don’t always have to pertain to your personal life – they can just as easily apply to your professional life.

2021 has been a long year with lots of ups and downs.