Everyone loves their sales team-when they close the deal. The job of the salesperson is to get out there, call on, meet with advisors and make the sale. But, are they feeling the love from the home office? Are you giving them the support they need?

Marketing - with a solid marketing plan - is crucial for any business. Getting started can be daunting and it might be tough to figure out where to start.

During 2020, what some call “the year we stayed home,” social media use grew considerably.

More and more individuals and companies are turning to social media to communicate with their target audience. In fact, if you’re not using social media, you might get left in the dust!

Blensley Point-du-Jour, Vice President, Marketing Services at Discovery Data, shared his insights and discussed best practices on how to effectively reach advisors in these virtual times at SunStar’s recent conference, Strategies to Engage Advisors & Attract Assets.

When the pandemic arrived, the world came to a screeching halt. Across the globe, people shifted to work from home and businesses scrambled to adapt their policies and practices.

A recent study shows that nearly 50% of consumers have changed their brand preference during the pandemic.

2020 has been quite a year so far and we're only halfway through! How is your business plan going? Guest blogger, Susan Kornegay, recommends assessing your plan and making adjustments as needed.

We're in the midst of a global pandemic - a digital marketing strategy may be more important than ever!

Marketing professionals are likely well versed in Philip Kotler’s Four P’s of marketing.