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Got a print interview or TV segment coming up? We can help you communicate confidently and effectively.

“Time and money are tight and the budget is stretched thin.”

Adding Public Relations right now might not seem like the best idea. Yes, it is an added cost and it will require additional time, but the investment is worth it. In the long run PR can become an invaluable tool in building your brand because it allows you to:

Thursday, 13 May 2021 06:00

Are You A Thought Leader?

Have you ever wondered how CNBC or Fox Business selects the fund managers they interview? Or how Barron's features a little-known fund, but you've been around twice as long?  

Referrals are the lifeline of growing any successful business. But how can you take those referrals to the next level?

Alexandria, Virginia – March 4, 2021: SunStar Strategic celebrates the 20th anniversaries of two of the firm’s partners, Melissa Murphy, EVP and Bob Tebeleff, VP.

Bob Tebeleff joined SunStar in 2001 as an account executive. Today he is a partner and Vice President. We took a few minutes to talk with Bob about the industry and changes he's seen during the last 20 years.

Monday, 22 February 2021 14:06

It's An Interview - Not An Interrogation

Gearing up for your next media interview? It's important to remember that everyone is going in with an agenda - even the reporter lined up to conduct the interview. 

Does it really matter what you wear to a media interview? Yes, absolutely - even if you're working from home.

Monday, 30 November 2020 06:06

PR In The Time Of Coronavirus

"A robust PR push is more important than ever," SunStar's Melissa Murphy told attendees at the virtual conference, Strategies to Engage Advisors & Attract Assets.  

Wednesday, 11 November 2020 06:53

You Don't Need Media Training...Or Do You?

Even though many are still working from home, portfolio managers are busier than ever. Has your firm suggested you participate in media training? Are you thinking it's a waste of time?

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