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The notion that wire service interviews are a waste of time is a common misperception. 

Does it really matter what you wear to a media interview? Yes, absolutely - even if you're working from home.

Wednesday, 11 November 2020 06:53

You Don't Need Media Training...Or Do You?

Even though many are still working from home, portfolio managers are busier than ever. Has your firm suggested you participate in media training? Are you thinking it's a waste of time?

Friday, 21 August 2020 15:43

Pro Tip: The Mic Is Always Hot

Whether you are waiting for a media interview to begin or even a client meeting via zoom – always assume the mic is hot.

Tuesday, 30 June 2020 06:25

Presentation Matters

If you're sitting down for a media interview-weather you're back in your office or you're working from home-make sure to dress the part.

These days, everyone’s looking to catch the media’s attention. Knowing the right ways to get in touch can make all the difference.

Want to put your company or your fund in the media spotlight? Here are our tips on how to best stay connected if you want to see your name in lights. 

Tuesday, 16 June 2020 11:19

Maximize Good Press

A lot of work goes into getting media interviews. If you’ve scored an interview that resulted in a mention or feature don’t let it end there!

Preparing to manage the unexpected can keep an interview from going "off the rails."

Wednesday, 29 April 2020 06:09

PR: There's No Time Like The Present

Are you waiting for things to “return to normal” before kicking off your PR plan?

Thursday, 23 April 2020 08:42

When Bad Zooms Happen To Good People

Dark shadows? Double Chins? It's time to up your Zoom game!

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