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IRIS.XYZ: Building The Case For A Public Relations Strategy

When it comes to building your brand it's a marathon, not a sprint.

Published on July 10, 2018.

Taking a good hard look at brand building is the first component in our "The Case for PR" series.

Building a brand is a long-term process. A public relations strategy is a key component to building that brand. 

There are many things to consider when defining your brand.  Take a long hard look at your company and determine:

Who are you and what do you stand for?

What can you offer to clients?

What makes you different than others who do what you do?

These are just a few of the questions you should consider as you begin to identify your brand.

Consider gathering your top executives and participating in a messaging workshop. Use the workshop to help you uncover these answers and come up with a plan to move forward.

Our recent feature in Iris.xyz covers all of this and more. You can find the full piece here


Read 1282 times Last modified on Tuesday, 31 July 2018 16:49
Tuesday, 10 July 2018 15:55

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